FASHIONNOVAs suprise tool is ‘Quick Add’, which is enabled on their site. It instantly adds value to users by showing what is trending based on the city they live in.
Their USP is influencer marketing, helping them sell fast. The likes of Cardi B and Kylie Jenner have added to their popularity by endorsing FASHIONNOVA products on social channels like Instagram and Twitch, thereby bringing them the flexibility of multi-channel e-commerce. This Shopify brand also uses Facebook Shops and Buyable Pins to deliver a native off-site buying experience.
This is one of the best Shopify stores that connect well with the younger audience as they allow them to buy with four easy installments. Afterpay integration helps them increase their AOV as well.